This is a brief review of Ken Blanchard’s Book “Raving Fans.” Its not enough to have customers. To grow your business, you need raving fans! Raving fans are customers with a story to tell and they are ready to tell it. This means satisfied customers and more business for your company through word of mouth advertising. We all know that the bar has been set low on customer service. You could be doing more for your customers. Surprise them with a higher level of service. Chick-fil-a is a wonderful example of a company dedicated to turning their customers into raving fans. Visit their restaurants and you’ll notice a difference in their food, people, and values.
A special thanks to Caleb Clark, founder and CEO of Mobilization Labs for giving me this book. Mobilization Labs specializes in social mobilization and embraces the raving fans strategy.
View my video review of Raving Fans here:
Ken Blanchard – Raving Fans Book Review
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[...] Each operator has a dashboard where they can see in real time the number of sandwiches given away, who will be coming into their location, and the time of their visit (ie Monday, May 31st from 5-7PM EST). This allows each store operator to plan appropriately for the increased number of visitors and ensure that each person has an unexpectedly pleasant experience. This ties in with Chick-fil-A’s vision of creating raving fans. [...]