Comments on: Information Overload: Filtering the Feeds http://www.hammland.com/2009/11/avoiding-information-overload/ Farming the technology landscape for tasty news Tue, 25 May 2010 02:59:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe http://www.hammland.com/2009/11/avoiding-information-overload/comment-page-1/#comment-12 Joe Sat, 28 Nov 2009 23:10:56 +0000 http://www.hammland.com/?p=237#comment-12 Hey Michael! Thanks for the comment. Your idea sounds interesting, but I'm not sure I understand what you mean by "feed spheres". We do know that advertisers want to target the individual's interest more surgically than its done today. Advertising that is good enough cannot be distinguished from content. In the case of a social event, like a concert, I could see the benefit of advertising to a sphere of influence instead. Entertainment is often more fun when shared with others you know. What are your thoughts? Joe Hey Michael! Thanks for the comment. Your idea sounds interesting, but I’m not sure I understand what you mean by “feed spheres”.

We do know that advertisers want to target the individual’s interest more surgically than its done today. Advertising that is good enough cannot be distinguished from content.

In the case of a social event, like a concert, I could see the benefit of advertising to a sphere of influence instead. Entertainment is often more fun when shared with others you know.

What are your thoughts?

Joe

]]> By: Michael Holloway http://www.hammland.com/2009/11/avoiding-information-overload/comment-page-1/#comment-11 Michael Holloway Sat, 28 Nov 2009 20:10:02 +0000 http://www.hammland.com/?p=237#comment-11 "Over the next two years, everyone will be looking for the best solution to present only relevant information in the stream. This will be a unique crossbreed that is half newspaper and half real-time feed. The hard part will be getting the “relevance” right. Based on what I do, what I read, what I watch, etc. give me a stream that matches my interests." This paragraph twigged a vision: an application that allows us to build our own feed spheres and link with other spheres to build a galaxy of spheres. Each galaxy would have a Word Cloud that advertisers could tailor ads to. Been done? Michael Holloway “Over the next two years, everyone will be looking for the best solution to present only relevant information in the stream. This will be a unique crossbreed that is half newspaper and half real-time feed. The hard part will be getting the “relevance” right. Based on what I do, what I read, what I watch, etc. give me a stream that matches my interests.”

This paragraph twigged a vision: an application that allows us to build our own feed spheres and link with other spheres to build a galaxy of spheres.

Each galaxy would have a Word Cloud that advertisers could tailor ads to.

Been done?

Michael Holloway

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